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| COMPANY PROFILE |
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The Mylchreests Group operates in the Isle of Man, a market with a population of 72,000, approximately 38% of which falls into the higher income / professional categories.
The group holds franchises for Jaguar, Land Rover, Volvo and MG Rover.
In line with the aspirational brand values of the four marques and widening product ranges from Jaguar and Land Rover, Mylchreests have embarked on a strategy to reposition the business in a manner which generates a more dynamic and high profile image with broader customer appeal, without compromising existing local perceptions of very high levels of quality and customer service.
In May 2001, Mylchreests moved to their new, high visibility location at Millmount, New Castletown Road, on the outskirts of Douglas. The new complex allows each of the represented marques to be displayed in its own showroom.
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